Shakespeare and Steinbeck

Compare how Shakespeare and Steinbeck present villains and victims in ‘Othello' and ‘Of Mice and Men'. By Bushes Begum Both ‘Othello' and ‘Of Mice and Men' are tragedies about society villains and victims and how their pursuit of love, hopes and dreams leads them to death and destruction. William Shakespearean ‘Othello' (1603) is based on a Greek tragedy; the setting is in Venice and then Cyprus, which reflects Othello transforming into a powerful and dominant hero to a ‘Monstrous' devil.Briefly, the narrative is about a white woman (Desman) falling in love with a ‘Moorish' Muslim soldier (Othello). Inter-racial relationships were seen as vile and shocking and the fact that a Senator's daughter had fallen in love with a ‘black ram' (as he is referred to in the play) was an even bigger issue as she not only had transgressed the social taboo, but had betrayed her fathers trust and respect.However, John Steinbeck ‘Of Mice and Men' is a novella that is based on the American Dream. It was published in 1937, while it was the Great Depression in the U. S. A. The novella shows us how life was around the sass's and how people were affected, such as racism, violence, sexism; women did not have the same equality as men. Moreover, as the unemployment rate was high, people did not have the money to provide for themselves and their family. Firstly, both texts bring male villains to life.In Act one, Shakespeare presents Ago as an antagonist even before Othello appears on stage; The scene begins with Ago fuming as he did not get the position he wanted or thought he had ‘deserved' because Othello (being the General) had appointed Michael Cassia for this role – Cassia is one of Othello trusted soldiers and had been chosen due to his intelligence; the reason Ago is a villain is because he had planned o cause chaos Between Othello relationship with his beloved Desman by making him believe that Cassia was having an affair with her- this was in fact false.Ago had thought of this particular revenge on Othello due to his jealousy and new that he was not chosen as Cassia's new position as Othello lieutenant. Sago's bitterness can be seen through this. He openly admits he is deceptive and selfish saying â€Å"In following him follow but myself'. As well as this, Ago repeatedly uses the plural ‘l' – this flaunts his self- obsession once again and his egomania. Furthermore, Ago states â€Å"l am not what I am,† it is reminiscent of a quotation room the Bible which Shakespeare would have known: In Exodus (New Testament) Moses asks God his name.God replies: â€Å"l am that am†. Therefore, Sago's self-description is the direct opposite of God, which is the Devil. There is also an inconsistency between how he appears and what he is really like. This introduces Sago's mysterious nature and his unwillingness to share his true thoughts. The readers are the only spectators that un derstand Sago's true feelings. Each character believes that he is a trustworthy and noble man, but they are unaware of his thoughts and schemes.He claims a fake putative for honesty and plain speaking, yet he invents elaborate lies to exploit each character -The fact that he started and ended the first scene demonstrates his high authority and implying he is omnipotent. Moreover, Ago uses vocabulary to manipulate Abrogation. His slyness is another concept of his wicked characteristics; he uses bestial, sexual language to exaggerate the sinfulness of his daughters marriage . The sense of uncertainty is emphasized as the action takes place at night.The darkness links to a metaphorical difficulty in seeing – this becomes a theme in the play s the characters struggle to separate appearances from reality. Repetition is one of the skills he uses to get them thinking negatively, for example by repeating â€Å"thieves† four times he encourages Abrogation to feel that Othello h as stolen his daughter. He also announces ‘Even now, an old black ram is topping your white ewe', by using this sort of annalistic and graphic imagery, he is trying to arouse Abrogation anger at Othello, so that Abrogation destroys Othello quicker.This is an advantage to Ago as he can seek revenge on someone he hates indirectly and in such a clever way that it doesn't even me like he was involved in the action at all. Shakespeare specifically chose the animal, ‘ram' to reveal the moor and connote that he is demonic and devilish; and a ‘ewe' to suggest she is pure. Being a lamb can also emphasis that Desman is still her fathers baby, which will make Abrogation feel fellow and pity. Ago uses the present tense ‘Even now, very now' to inflame Abrogation's patience so he takes action as soon as possible.Additionally, Ago cleverly included his skin color â€Å"black† to provoke Abrogation as this will array the contrast in color between Othello ND Desman; Du ring the Jacobean times, inter-racial relationships would be considered as scandalous and for a Senator's daughter to take such a shocking action, meant that he would lose his reputation Through Sago's soliloquy the dramatist anticipates his increasingly evil plans: in this scene (act 1, scene 3) Ago suggests various motives for his plotting. The dramatic device of the soliloquy gives us, the speakers perspective and makes us, in part, his accomplices.He suggests that he is envious of Cassia and states â€Å"if this poor trash of Venice, whom I leash for his haunting†¦ ‘al have our Michael Cassia on the hip†. Ago uses a series of haunting metaphors. â€Å"Trash† was a verb meaning ‘to restrain hounds' while hunting and a â€Å"leash† is used to restrain dogs. Also â€Å"on the hip† was a wrestling term. This shows Sago's language is aggressive and predatory and can suggest that jealousy can lead to aggression/violence. Ago also suspects t hat Othello has slept with Emilie: â€Å"twixt my sheets/he has done my office†.He seems to plot for his own amusement and calls it â€Å"sport†. However, he admits that he has no evidence â€Å"l know fit be true†, yet he acts in mere suspicion. Sago's unsubstantiated claims suggest that sexual jealousy is just an excuse to cause anxiety between Othello and Desman. This demonstrates Ago is skilled at thinking on his feet, by showing that Ago is working out his devious plan while he speaks he uses phrases like â€Å"let me see now' and â€Å"how? How? Let's see†. This hints his ability to take advantage of situations and improvise.The play†right uses rhetorical questions to make it effective. Driven by Sago's overpowering lust for evil, the lack of his intelligence and the ability to trick people is another thrust for his manipulation. Shakespeare resents Ago as a persuasive figure; as he has the talent to make other characters blind over his trust . This means he is able to utilize people to for his own agenda and use it as a tool for his aspirations. Roding was one of the easy target for Ago to take advantage of, by convincing him that his money (along with Sago's love) can buy Desman, a woman who cannot be bought.In Sago's soliloquy he declares: â€Å"Thus do I ever make my fool my purse†. The ensign shows that he is adept at using Roding's foolishness and weaknesses to fraud money and jewels, making himself a substantial profit, while using IM to attain his other goals too. This shows the society during the Jacobean times was really easy to fool and would trust anyone. Besides, Ago shows his immoral manner through his misogyny – a general hatred of women. He suggests that most women are adulteresses- he says that there's â€Å"many a beast then in a populous city† since so many women make their husbands cuckolds.He also uses misogynistic terms such as â€Å"wanton† and ‘TOUT† to desc ribe faithful Desman. Generally, in the 1 ass's, manipulating a woman would be really easy, as it was their duty to obey the commands instructed by their men. Therefore Ago is also capable of taking advantage of his own wife (Amelia), through her weakness. He does not give or show love to her in any way. This leaves Amelia desperate for his affection. He uses her as part of his mischievous plot to destroy Othello and orders her to betray Desman and steal her handkerchief. I nothing but to please his fantasy† Emilie doesn't question Ago about the handkerchief and does what she has been told. Even though she's trying to please him, he shows her little appreciation and snatches the handkerchief, telling Emilie â€Å"leave me†. This splays his vice personality. Additionally, the society during the Elizabethan time was patriarchal. Men was seen as powerful and masculine to do as such; sexism was a common issue meaning women had no rights or a chance to speak up on what they believed was right or wrong. The Jacobean audience would not see sexism as a scandal, as they believe it is culture.However, this could link to Roman Catholics not allowing women to speak in churches. On the other hand modern (21st Century) audiences would see this as discrimination and the gender should not stop you from speaking and giving your populous. Forbore, Sago's main plot was to utilize Othello and his faithful relationship with Desman. It was easy for Ago to manipulate the ‘Moor, as he knew his fear, such as being cuckolded and this would make him fragile. During these times a man who is being cheated on was outrageous and appalling.They would automatically lose their reputation and status; Even now in the 21 SST century people believe adultery is sickening. Ago uses relentless persuasive techniques to make Othello believe Desman is disloyal without any concrete proof. He uses leading questions such as â€Å"Did Michael Cassia†¦. Know your love? To imply that Othello should be suspicious of Cassia and Desman. By involving Othello in his ‘thought process', Ago makes it seem as if the idea of Adhesion's infidelity has come from Othello himself. This indicates Sago's cunning characteristics.The words ‘honest' and ‘honesty' are used twenty times in this scene alone proves that it is a major theme in this scene. A key reason for Sago's success in manipulating Othello is that he is perceived as a man of ‘exceeding honesty'. It is ironic that Othello believes Ago is truthful when he accuses Desman if dishonesty. Othello words ND thoughts begin to mirror Sago's. For example, Othello adopts Sago's misogynistic views, referring to â€Å"lewd minx† and â€Å"fair devil†. Also His language becomes violent. ; â€Å"I'll tear her all to pieces! † and begins to curse â€Å"O, damn her, damn her! Which echoes Sago's coarse language and references to hell. At the end of Act 3, Scene 3, Othello kneels in front of Ago, demonstrating to the audience how powerful Ago has become. Ago then kneels down and they pledge loyalty to each other in a parody of an Elizabethan wedding ceremony. This shows Ago can influence innocent people to think and act like him. Yet in ‘Of Mice and Men', The character The Boss' is a key villain; he is described as the â€Å"short fat legged man†. The word ‘fat' suggests that he is greedy and wealthy; he only wants everything for himself.This also suggests that his power and reputation is the most important factor for him. To illustrate the power and authority to the audience Steinbeck cleverly did not mention the boss's name throughout the entire novel. This further displays that the boss has high standards, thus the workers have no position to call him by his name. However, the characteristics of the boss implies to the traders that he does not believe in friendship or loyalty, the reason for this is the initial start of friendship begins with d eclaring of names.Moreover, the boss acts in this manner also due to the fact that he is insecure and worried that he might lose his position and reputation. As well as that, the society at the time was harsh and cruel that people were unable to trust one another. The boss is an authoritative figure who is really suspicious for example the book states â€Å"Then why won't you let him answer, what you trying to put over'; this is when George answers all the questions for Leonie and the boss starts butting both of them. The boss is clearly the villain in Of Mice and Men.The reason for this is because he holds favorites, and does not treat everyone equally. For example he treats Crooks in an unjust manner just due to his race and color. This is clearly proven in the statement â€Å"but I can't play because lime black. They say I stink'. This reveals that the boss's perception also affected the rank workers. Therefore, overall this illustrates the boss is not a victim and merely a vil lain. Similarly, both of the antagonist ‘Ago' and ‘The Boss' have a high authority and is omnipotent.Shakespeare and Steinbeck represents their authority in a clever way; for example In ‘Othello' Ago starts and ends the first scene to indicate he is dominant . Whereas, in ‘Of Mice and Men' Steinbeck does not mention the boss's name throughout the entire novella to illustrate his power and command. Both characters uses their intelligence and importance as a tool to take in control of people. They have other characters happiness in their hands, which leaves them deciding how they are going to manipulate or humiliate them.In ‘Othello' Ago uses racial language such as ‘ The old black am' and verbally abuses him and makes ‘The moor' seem like an outsider. Ago also describes Othello as a ‘Barbara Horse' creating an annalistic imagery. Likewise, The Boss also mistreats Crooks due to his skin color; he segregates him from the bunkhouse and giv es him space in the barn. The Boss, categories Crooks with the animals giving him the same equality as a horse. This suggests they both are racist and vile. It also can imply they do not consider black people as human which arrays their villainous nature.Furthermore, Both narratives show sympathetic male victims. In ‘Othello' the Arcadian tenders ‘The moor' as a protagonist and a hero in the play, he is a black soldier in a white society; it would be rare for a man of race to have such a highly respected position in Venetian society. However, everyone recognizes that he's foreign and exotic. Therefore, Othello Is often described using racial language – Roding and Ago calls him â€Å"laborious moor†, â€Å"Barberry horse† and an â€Å"old black ram† in the first scene before Othello appears.The word â€Å"lavishes† makes Othello seem savage. As well as this, by presenting bestial and annalistic images of Othello as a â€Å"ram† an d â€Å"bar berry horse† sakes him seem vicious and inhuman. This shows Abrogation, Roding and Ago have all condemned him and they see him as an outsider due to his skin color. This informs the audience that Othello is clearly a victim of discrimination. The ‘Moor' is also referred to using images of hell and devil because the color ‘ black' was linked to evil in Jacobean times. This refers the racist society during the 1 ass's.In the 21st century the racial comments would be offensive and uncivil. Moreover, Othello is a victimized through Sago's poisoned words, his faithful relationship is ruined by a scandalous amour: Desman is secretly seeing Cassia. The view of Othello as â€Å"not easily jealous† is supported and contradicted by the play. He doesn't given in jealousy immediately, and says Desman â€Å"loves company† defending her and demanding for â€Å"ocular proof' before he will believe her guilt. The strength of his jealousy arises in part from the strength of love.He loves Desman â€Å"not wisely, but too well† – when he begins to suspect she is unfaithful, this passion changes from love to jealousy. Ago plays with his insecurity and fears, which leaves Othello emotionally and physically mental, believing he had been cuckolded. Therefore, Othello loses control of his actions and speech. Paradoxically, he thinks that killing Desman is the only way to ensure that their love survives and states â€Å"l will keep thee/and love thee after†. This suggests he always loved her and will love her. He commits suicide to punish himself for his crime.Also as a tragic hero, he has no choice but to die: â€Å"no way but this†. Besides, In ‘Of Mice and Men' Crooks is introduced to us in a very unique way. He is the only black person in the novella. Steinbeck describes all his belongings, creating a strong vivid picture in the readers head. Crooks the ‘negro stable buck' lives alone in a small cramped room, he is not allowed to sleep in the bunkhouse, so instead he sleeps in the barn with the animals. This illustrates that he is getting the same equality as a horse is getting and being victimized like an animal, due to his color.He is someone who is abused very unfairly and unjustly. He has many things from a pair of rubber boots, a clock, and a shotgun; he also has a dictionary, magazines, a few dirty books, and a pair of ‘gold' spectacles. The ‘magazines, dictionary' tells us that he is bookish and educated unlike the other men. The ‘dirty books' expresses that crooks looks at woman's pictures because he cannot get a women in reality. Crooks characteristics is very down to earth, He thinks that everyone is the same. He acts like this because people treat him like a door mat and hate on him because of his race.The society during the sass's was very racist and black people would be mistreated harshly. He is obviously a victim of prejudice because of his skin color which isolates him from the other men. † Expose you didn't have nobody. Expose you couldn't go into the bunk house†¦ â€Å". This demonstrates He's bitter and lonely. Comparably, Othello and Crooks are the only black character in the both text. They are victimized racially and are diminished. During the sass's and sass's the society was chauvinist and prejudice, therefore it was not shocking or vile in these times.However, Shakespeare presents ‘Othello' as a hero in the play, whereas, in ‘Of Mice and Men' Steinbeck gives crooks a side role. ‘The Moor' has been manipulated by Ago without even realizing as he is perceived Ago as a man of ‘exceeding honesty. Therefore, he is blind over his trust. This shows Othello naivety, but some audience may not feel sympathy or Othello because he easily suspected his wife unfaithful without any concrete proof. On the other hand, Crooks has been discriminated from other men, but he knows his equal righ ts and makes the audience feel sympathy for him saying â€Å"Expose you dint have nobody.Expose you cuddy go into the bunk house†¦ â€Å". Crooks is very down to earth, he will not trust anyone and thinks everyone is the same due to his mistreatment. In addition, in cooperation text portray female victims. Desman is one of the main female characters in ‘Othello'; she is described in military terms as a fair warrior; which shows her strength of character. Desman is a white, upper class Venetian and would have been accepted to marry someone of the same class and race, but she rejects the society's expectation and marries Othello instead.Her Father (Abrogation) misjudges and disowns her due to the reason he would loose his ‘reputation'. This implies Desman is not racist towards black people and proves she plays a victim. Throughout the play, she's a loyal wife and promises to herself she will be faithful to Othello as her mother was to Abrogation: â€Å"so much duty as my mother showed me†. Yet Othello assumes his wife is disloyal and adulterous believing in Sago's dirty rumors. Ago uses her goodness for his own revenge.Desman reveals her naivety about marriage as she refuses to believe unfaithful wives exists: â€Å"l do not there is any such women†. The idea of infidelity is unthinkable to her. This emphasizes her innocence. Despite her loyalty to her husband, Othello physically and verbally abuses her in public labeling her a â€Å"strumpet† and a â€Å"where†. Desman becomes increasingly vulnerable to Othello anger. She seems to defend her husband's authority and blame herself for his outrage. Also excepting his previous abuse as she does not want to offend him ; â€Å"We must not now displease him†.In the sixteenth century, women were expected to be seen but not heard, especially in their husband's presence. Moreover, she accepts â€Å"wretched fortune† in act 4, Scene 3 she seems to anticipate her death – she sings a song which mirrors her life and is haunted by the thought â€Å"that song tonight/will not go from my mind†. This creates dramatic irony for the audience who know Othello plan, which is to murder his own wife. By the end of the play Othello tends to suffocate her until her heart beat has topped. Desman is the real victim in this tragic play.Additionally, Steinbeck presents Curler's wife as an isolated woman who is trapped in a marriage to Curler and is a possession according to him She is a victim because she does not have the freedom of doing what she always wanted, such as being an actress and being famous. She had big hopes and dreams but it all turned out to be the opposite because she married Curler. He treats her as his property, to show this to the readers, Steinbeck did not give her a name and labeled her ‘Curlers wife' which is also proposing she is just an object. In the 1 ass's women were not equal with men, Women could not even ge t out of the house.It was a sexist society. Curler does not seem to give her much attention, this means she had no one to talk to, even if she wants to; â€Å"but can't talk to no body but Curler. Else he gets mad†. This is what she says to Leonie. Meanwhile, she gets comfortable with Leonie and she tells him how ‘Lonely' she feels and the way people do not care about her. For example â€Å".. Seems like they anti none of them cares how I goat live† Her speech is characterized by the collective pronoun â€Å"they† and the singular round â€Å"l† which further signifies how she is marginalia from the other men and she feels completely alone in life.Curlers wife is considered as a victim because towards the end the audience starts feeling sympathy for her and realizes that she is a warm hearted person. Straight after, she is mistakenly killed by Leonie. With in Curler's wife's death; everything dies such as the Hopes, The American dream and it also en ds the novella with the sunset dying. Furthermore, both characters have been utilized as objects; they did not have the right to speak up but are there to only obey their husbands. Desman has been abused physically in public and is called a â€Å"strumpet† and a ‘Severe† – even though she is a loyal wife.In ‘Of Mice and Men' Steinbeck did not give her a name and labeled her as Curler's wife' which is proposing she is an object. Also, throughout, the novella she has been called a â€Å"Tart†. Steinbeck cleverly hints Curler's wife gets abused by Curler as she wears a lot of makeup to cover her bruises. The society was patriarchy and sexist; Women were mistreated like a discarded cloth. Moreover, both characters had problems in their marriage; their husbands tend to care about the loss of heir reputation more than anything else. Ultimately, both texts teach us that the society is the true, silent villain.This is because Women were treated as obje cts- they were seen as items to use for the purpose, benefit and satisfaction of men. Although even now, in the millennium era, women are portrayed as objects through sexual exploitation; therefore this highlights the fact that society as a leader, overdoses its generation with brain- tangling ideas to manipulate people's thoughts and create stereotypes. Another reason to clarify the society is the real scoundrel, s because black people were victimized and mistreated like animals, which is discriminatory and racism.The society is confused because Othello is a black man and he is considered as a white due to the reason he wins the war. This can suggest that the society believe black people are not capable of winning – hinting they are weak. The characters in ‘Of Mice and Men' and ‘Othello' tend to care more about status and reputation than themselves. For example, Othello had killed his beloved wife and himself to escape from his reputation loss. Whereas, in Ã¢â‚¬Ë œOf Mice and Men' Curler lies; his hand got in the machine to save his reputation.

The Electrical Market Generation Engineering Essay

In a deregulated electricity market, the coevals, transmittal and distribution sectors are operated by different companies. This may give rise to congestion in transmittal lines due to miss of co ordination between different sectors. It may besides happen in a vertically incorporate market but it can easy be taken attention of since all the three sectors are controlled by one entity. Congestion can interrupt the demand and supply market. It can straight impact the net incomes of the market participants. Without congestion market monetary value will be unvarying but with congestion the monetary values in some countries will increase and in other countries will diminish. Congestion changes the pre despatch program of bring forthing units in order to run into the energy demands with cheaper bring forthing units cut downing their end product whereas expensive units increasing their end products in the engorged countries. This makes the energy market less efficient. By congestion we mean that the transmittal web is unable to incorporate all of the coveted minutess due to misdemeanor of the system bounds. These could be thermic, electromotive force, little signal stableness bounds etc. These bounds are violated due to the breaks in power flow in transmittal lines. Therefore it becomes imperative to take steps that would forestall or acquire rid of congestion in transmittal lines. Let ‘s hold a expression at a congestion illustration. Suppose that there is a part where the electricity supply becomes really inexpensive. This would ensue in an increasing demand as more and more people would desire to travel for that electricity seting a immense sum of burden on the system. In order to run into the increasing demand, there would be heavy flow of power over the transmittal lines. This would incur losingss every bit good as the stableness bounds would be threatened ensuing in congestion. There are two ways to cut down congestion. One is the proficient manner, by utilizing the FACTS devices and the transformer pat accommodations whereas the other one is related to the market e.g auctioning, re-dispatching etc.1.2 AimsThe aims of this thesis undertaking are as follows: To Analyze the FACTS devices To Identify the different jobs due to congestion To show the usage of FACTS devices in pull offing congestion in pool market To smoothen the Locational Marginal Prices ( LMP ) and maximise the societal public assistance Economic consideration in arrangement of FACTS1.3 Scope of ThesisThe thesis will get down with the literature reappraisal on optimum power flow, Power flow restraints, FACTS devices, power flow control, how FACTS are used to increase the transmittal capacity in order to cover with the congestion direction in transmittal systems. Electricity market theoretical account will be generated and by utilizing the FACTS devices the LMP will be smoothened and the societal public assistance will be maximized.. In the terminal based on the consequences, recommendations and decisions would be given consequently.Literature Review2.1 Optimum Power FlowIn 1960 some extensions were made in the conventional economic burden despatch job called optimum power flow ( OPF ) . OPF simulation is used to happen the optimum solution to a job. A system can be modeled by an nonsubjective map. This nonsubjective map could be minimising the production cost, minimising the transmittal losingss etc. It depends on what type of market the nonsubjective map represents. The OPF is used to command different variables in such a manner that the nonsubjective map can be minimized ensuing in the addition in overall efficiency of the system.2.2 Power System ConstraintsWith the growing of electric public-service corporations all over the universe, the transmittal systems are being pushed closer to their stableness bounds whilst more and more quality of power is being demanded. The transmittal of power over an country or a part may be limited due to certain power restraints such as: Steady province power transportation bound Voltage stableness bound Dynamic stableness bound Transeunt stableness bound Oscillations muffling bound Thermal bound These are called the constrictions as they limit the sum of power fluxing through transmittal lines.2.3 Congestion ManagementCongestion direction is a major job faced by the independent system operators ( ISO ) in the deregulated electricity environment as it has a immense negative impact on market monetary values and the market trade ensuing in breaks and pecuniary punishments under some status. FACT devices like TCSC, TCPAR ( more on this in the following chapter ) can assist to cut down congestion, smoothen locational fringy monetary value and maximise the societal public assistance. [ 1 ] The distinguishable congestion direction systems widely being employed are Nodal pricing method Zonal pricing method These are the congestion direction theoretical accounts that are based on optimum power flow algorithm [ 2 ] . In [ 3 ] , two attacks covering with the direction costs are studied. The first attack is the nodal pricing which forms the model for the pool theoretical account. The 2nd attack is based on cost allotment processs proposed for the bilateral theoretical account. Pool and the bilateral theoretical account are compared. The bilateral theoretical account would easy hold been the obvious pick for clients if it had n't been for the particular features of electricity. These features produce two jobs. The first job relates to the presence of transmittal restraints whereas the 2nd one relates to transmittal losingss. The pool adjusts these particular features of electricity in trading procedure. The locational facets of pool theoretical account are based on theory of nodal topographic point pricing. In [ 4 ] , zonary congestion direction has been presented. Importance of existent and reactive power despatchs in relieving the congestion direction has been highlighted. Congestion direction in pool theoretical account is formulated as a Non Linear Programming ( NLP ) and it is solved by utilizing the fittingness distance ratio atom drove intelligence. In [ 5 ] , coordination between the pool and the bilateral trading in congestion despatch in intercrossed market theoretical account is investigated. A mathematical theoretical account of co-ordinated congestion despatch is created which relates the rate of pool buying cost and the curtailment rate of contracts to the precedence of different trades in the intercrossed electricity market.2.4 FACTSThe conventional ways of heightening power system control were to utilize Series capacitance to command the electric resistance, switched shunt capacitance and reactor to command the electromotive force, stage switching transformer to command the angle etc. Now in the modern universe FACTS accountants are being used. The construct of FACTS was foremost introduced in 1990. FACTS stand for Flexible AC Transmission Systems. FACTS is defined by the IEEE as â€Å" a power electronic based system and other inactive equipment that provide control of one or more AC transmittal system parametric quantities to heighten controllability and increase power transportation capableness [ 2 ] . The FACTS devices late became popular due to their efficient power controllability in power transmittal lines. There are a figure of FACT devices that are presently being used each holding their pros and cons. The power is generated and distributed to the consumers over transmittal webs. The power flow is related to the electric resistance of these transmittal lines. Greater the electric resistance lesser will be the power flow. When there is a rush in demand, the power lines with low electric resistance will acquire overloaded before the high electric resistance 1s restricting the power that can be transmitted through the high electric resistance lines. There are two ways through which the lifting demand can be met. They are: – Build more transmittal lines in order to increase the transmittal capacity Use the FACTS devices in the bing transmittal web in order to increase their transmittal capacity by commanding the power flow. The former one is non executable since it requires a immense investing and has some environmental concerns associated with it. The latter 1 is what we would be looking at. The basic applications of FACT devices are: They increase the bing transmittal line power capableness Control the power flow Decrease in reactive power profiting bring forthing companies because lesser the reactive power more will be the existent power. The clients are charged for the existent power they consume. To increase the stableness Voltage control Increase the security of the system. In [ 6 ] , congestion direction methods are considered. The first is the re despatch of the coevals agenda formed by the market. Congestion direction cost is evaluated utilizing the coevals agenda. The installing and the operation of flexible jumping current transmittal systems ( FACTS ) devices in the transmittal lines for the intent of countering congestion is besides considered. A cost benefit analysis is proposed which justifies the economic feasibleness of FACTS devices. After transporting out trials on IEEE 14 coach system, this paper concludes that when FACTS devices are employed in transmittal lines at optimum places they were able to cut down the sum of power to be re dispatched every bit good as the cost of congestion. In [ 7 ] , congestion caused by the increasing figure of bilateral contracts is alleviated by utilizing two methods. Cost free and non cost free agencies. The former trades with the stage shifters, FACTS devices. The system with and without FACTS devices is compared. The optimum power flow ( OPF ) consequence shows that the single power minutess suffer less curtailment with FACTS. The usage of FACTS device called thyristor controlled series compensator ( TCSC ) is discussed. The execution of FACTS devices in bilateral despatch model to keep system stableness and security is proposed. The development of simple and efficient theoretical accounts for optimum location of FACTS devices to undertake congestion direction by the optimum control of their parametric quantities is proposed in [ 8 ] . In a engorged environment, the sensitiveness factors can efficaciously be used to find the optimum location of FACTS devices, TCSC and TCPAR. However this paper does non cover with the optimum location of other FACTS devices such as SVC, STATCOM. In [ 9 ] , steady province theoretical accounts of FACTS devices are formulated based on PIM and incorporated into optimum power flow ( OPF ) . By making this, FACTS tend to acquire flexible due to greater grade of freedom for the OPF solution infinite. The job is solved utilizing consecutive quadratic scheduling ( SQP ) in MatLab. The consequences clearly show that the FACTS devices greatly enhance the electromotive force stableness every bit good as the power transportation capableness.2.5 Controllability of Power FlowThis subdivision will cast visible radiation on the parametric quantities that affect the power flow in transmittal lines. This is indispensable in understanding the working of FACTS for congestion direction. To maintain things simple consider a two coach system in figure 2.1Figure 2.1 Two Bus SystemThe transportation of power between the two points is given by( 2-1 )Where is is Power received is Voltage sent is electromotive force received is characteristic electric resistance of the line eristic electric resistance of the line system in figure 2.1 power flow in transmittal lines. This is indispensable in understand is transmittal angle We have assumed that all the line losingss are neglected. For a short line this equation can be simplified to( 2-2 )Since Equation 2-2 merely states that the power fluxing through a transmittal line depends on three things, electromotive force, angle and electric resistance. The most of import decision that can be drawn from this equation is that higher the electric resistance of a power line lesser will be the power flow through it. Power flow is ever through those lines that have got low electric resistance.Chapter 4Electricity MarketThis chapter negotiations about the deregulated electricity market. How this market construction came into being, what advantages and disadvantages does this current construction has is discussed in the deregulated electricity market subdivision. It so sheds visible radiation on the different market theoretical accounts that are adopted by assorted states. The three market theoretical accounts that exist and discussed in this chapter are Pool theoretical account, Bilateral Model and Hybrid Model. An nonsubjective map for the pool market is formulated. Here the aim is the societal public assistance maximization.MethodologyThe first measure is to reexamine the different sorts of FACT devices. Get familiar with their operation. The following measure involves the use of these FACT devices to relieve congestion in power lines. After that a market theoretical account would be generated that would assist us to analyze the effects of FACTS devices on the market parametric quantities such as LMP, societal public assistance etc. A package will be used to transport out this undertaking. The consequences would be shown with the aid of graphsClasss of FACTS DevicesFACTS devices can be classified into the undermentioned classs.Series CompensationIn series compensation, the FACTS devices are connected in series in transmittal lines to shoot electromotive force. It works as a governable electromotive force beginning. These series FACTS devices can be a variable electric resistance e.g a capacitance. Series induction occurs over long transmittal lines doing a electr omotive force bead. To counterbalance that electromotive force bead, the series capacitances are coupled.Shunt CompensationIn shunt compensation, FACTS devices are connected in analogue to the transmittal lines. These devices inject current at the point of connexion in the transmittal lines. They act as a governable current beginning. Shunt compensation if of two types: – Shunt capacitive compensation This method is implemented when there is a demand to better the power factor. Whenever there is an inductive burden connected to the power system, it ‘s traveling to ensue in a lagging current doing the power factor to dawdle. This is non desirable since the low power factor relates to high sum of current drawn by the burden ensuing in immense energy losingss. A shunt capacitance is connected that draws current taking the electromotive force beginning which helps better the power factor. Shunt inductive compensation This method is used when there is a really low burden connected at the having terminal. This causes a really low current to flux through the transmittal lines. Shunt electrical capacity in the transmittal line causes voltage elaboration. This phenomenon is known as Ferranti consequence. The electromotive force at the having terminal becomes greater than the electromotive force at the directing terminal. To counterbalance, shunt inductances are connected across the transmittal lines.Combined Series-Series CompensationTwo FACTS devices are connected individually in series in a multi line transmittal system. Each of the devices provides independent series reactive compensation for each of the lines.Combined Series-Shunt CompensationIn this constellation, a combination of a series and shunt FACTS devices are used. The shunt device injects current into the system whereas the series device injects electromotive force. In order words this sort of constellation allows to hold an independent control over existent and existent and reactive power fluxing through the transmittal lines.Examples of Series CompensationInactive Synchronous Series Compensator ( SSSC ) Thyristor Controlled Series Capacitor ( TCSC ) Thyristor Controlled Series Reactor ( TCSR ) Thyristor Switched Series Capacitor ( TSSC ) Thyristor Switched Series Reactor ( TSSR )Examples of Shunt CompensationInactive Synchronous Compensator ( STATCOM ) Inactive Var Compensator ( SVC )Example of Combined Series-Series CompensationInterline Power Flow Controller ( IPFC )Example of Combined Series-Shunt CompensationUnified Power Flow Controller ( UPFC ) Unified Power flow accountant ( UPFC ) is the most powerful FACTS accountant yet. It has the ability to command both the reactive and active power flow in transmittal lines whereas the other FACTS accountants named above could either command existent or active power flow. It is capable of commanding all the parametric quantities such as electromotive force, electric resistance and angle that are responsible for the power flow. The most widely used FACTS devices are the 1s that involve the thyristor engineering. We will analyze merely two FACTS devices in item since those are the 1s that will be implemented for congestion direction. Those two FACTS devices are: – Inactive Synchronous Compensator ( STATCOM ) Inactive Synchronous Series Compensator ( SSSC )Inactive Synchronous Compensator ( STATCOM )The inactive synchronal compensator ( STATCOM ) was antecedently known as inactive synchronal capacitor ( STATCON ) . It is based on a solid province synchronal electromotive force beginning that is merely like an ideal synchronal machine without a revolving mass. These devices generate a set of sinusoidal electromotive forces at cardinal frequences with quickly governable amplitude and stage angles. Fig 4.1 shows the generalised construction of a electromotive force beginning convertor. The input of a STATCOM is a DC electromotive force which it converts into an AC end product electromotive force at a cardinal frequence in order to counterbalance for the reactive and active power needed by the system. Qref and Pref are the mention signals that control the amplitude of the end product electromotive force V and the stage angle I? , severally. Fig 4.1 Generalized synchronal electromotive force beginning So by altering the Qref, in other words by changing the electromotive force the reactive power exchange between the inverter and the AC system can be controlled. If the amplitude of the end product electromotive force is greater than that of the AC system electromotive force, the inverter produces reactive power for the AC system. If the amplitude of the end product electromotive force is varied such that it becomes less than the AC system electromotive force, the inverter absorbs the reactive power and if both the AC system electromotive force and the end product electromotive force is the same, there is no reactive power exchange. By changing stage angles between the inverter end product and AC system electromotive forces, the existent power exchange between the inverter and the AC system can be controlled. If the inverter end product electromotive force leads the AC system electromotive force, existent power is supplied to the AC system by the inverter. If the inverter end product electromotive force lags the AC system electromotive force, the existent power is absorbed from the AC system by the inverter. Figure 4.2 shows the basic construction of STATCOM and it ‘s V-I features are shown in Figure 4.3. By detecting figure 3.3 it ‘s clear that the accountant can supply both reactive and inductive compensation and is able to command the end product current between the specified maximal capacitive and inductive scope independent of the AC system electromotive force. It can supply full capacitive end product current at any practical electromotive force. It ‘s more effectual than SVC in supplying transmittal electromotive force support every bit good as bettering the stableness of the system since SVC can provide thinning end product current with diminishing system electromotive force as judged by the designed maximal tantamount capacitive entree. The comparing of STATCOM with SVC can expected to give a 50 per centum decrease in the physical size of the installing. Another advantage of STATCOM over SVC is that it is able to back up higher tonss than the SVC can for the comparable MVAr evaluation. The STATCOM may hold an increased transient evaluation in both the inductive and capacitive operating parts, which can further heighten its dynamic public presentation. The conventional SVC were equipped with transeunt volt-ampere soaking up capableness merely. There was no manner that they could transiently increase the var coevals since the maximal capacitive current it can pull is austerely determined by the value of its maximal electrical capacity and the magnitude of the system electromotive force. The transient evaluation of the STATCOM relies on the features of the power semiconducting materials used and the maximal junction temperature at which each of these devices can be operated. Furthermore, STATCOM does non significantly change the bing system electric resistance, which is another advantage over the inactive volt-ampere compensators ( SVCs ) . To cut the treatment short, STATCOM has better features over SVC ; the maximal reactive power end product will non be affected by the electromotive force magnitude. Therefore, it exhibits changeless current features when the electromotive force falls below the bound. The steady province power exchange between the accountant and the AC system is largely reactive, as active power is merely consumed to provide for the internal losingss. Fig 4.2 Basic construction of STATCOM Figure 4.3 V-I features STATCOM can be controlled in two ways.Phase controlIn this technique the stage displacement I? is varied in order to command the STATCOM ‘s end product electromotive force magnitude.Pulse Width Modulation ( PWM )This technique allows the independent control of the magnitude of the end product electromotive force every bit good as the stage displacement that represents angle of the end product electromotive force. The control of DC electromotive force is separate from that of AC end product electromotive force.Synchronous Series Compensator ( SSSC )A synchronal electromotive force beginning that has a DC to AC inverter with gate turn off thyristor can be used for series compensation of transmittal lines. SSSC is reasonably similar to STATCOM as it involves DC capacitance fed electromotive force beginning input which generates a three stage electromotive force at cardinal frequence. This in bend is injected into the transmittal line with the aid of a transformer connected in seri es with the system.. What SSSC does is that it straight controls the current and indirectly controls the power flow by commanding the reactive power exchange between the SSSC and the AC system. It has got an advantage over another FACTS accountant called TCSC, which is that SSSC does n't endure from the resonance job that can be encountered in TCSC since it does non impact the electric resistance of the transmittal lines that much. Fig 4.4 Basic construction of SSSC Figure 4.4 shows the basic construction of SSSC. It shows a electromotive force beginning that produces an appropriate at the cardinal AC system frequence in series with the line to call off the electromotive force bead, Vc to some extent. The end product of synchronal electromotive force beginning is locked with the dawdling relationship to the current and it is so injected in series with the transmittal line. If injected electromotive force magnitude peers that of the line current, a series compensation tantamount to that provided by a series capacitance at cardinal frequence is acquired. Mathematically it can be represented as where Vc is the counterbalancing electromotive force phasor Iac represents the line phasor Ten is line impedence K is called grade of series compensation The chief thing is to command the rms magnitude Iac of the AC current and the rms magnitude Vc of the accountant ‘s AC electromotive force phasor in other words to command the reactive power injected or absorbed by the accountant. Assuming the reactance of matching transportation is negligible, the AC end product electromotive force can be straight controlled through the inverter electromotive force Vinv which can be controlled by bear downing or dispatching the capacitance. In steady province if the accountant is presenting reactive power, the stage displacement I? of the inverter electromotive force with regard to the AC current is -90 grades. On the other manus if the accountant is absorbing reactive power so the stage displacement of the inverter electromotive force with regard to the AC current becomes 90 grades. Hence we can alter the DC electromotive force Vdc and the corresponding inverter end product electromotive force Vin merely by changing the stage displacement par ametric quantity that would bear down or dispatch the capacitance. Fig 4.5 Operation of SSSC Figure shows the operation of SSSC. By presuming that the injected electromotive force in series with the line can be achieved if the DC energy storage has infinite capacity, the electromotive force stage angle can be chosen individually of the line current over 360 grades with the magnitude that is between 0 and Vc soap. This means that the synchronal electromotive force beginning must be able to bring forth and absorb both the existent and reactive power. The accountant is responsible for the production of the reactive power whereas the existent power comes from the DC energy storage device. This storage device besides generates a small active power that is merely plenty to get the better of the accountant losingss.A Time FrameWeekAims1 2 3 4 5 6 7 8 9 10 11 12 13AAAAAAAAAAAAAAUndertaking proposalAAAAAAAAAAAAAFACTS executionAAAAAAAAAAAAAMarket theoretical account SimulationAAAAAAAAAAAAAFACTS in market theoretical accountAAAAAAAAAAAAAConsequencesAAAAAAAAAAAAAAnalysisAAAAAAAAAAAAADecisionAAAAAAAAAAAAARecommendationsAAAAAAAAAAAAA

Postal Service Case Analysis

Postal Service Case Analysis The United States Postal Service receives no tax dollars from the federal government for their operations. They are a self-supporting agency, using the revenue from the sales of postage and postage-related products to pay expenses. Each year the postal service delivers 212 billion pieces of mail to over 144 million homes, businesses and Post Office boxes in virtually every state, city and town in the country, including Puerto Rico, Guam, the American Virgin Islands and American Samoa. Delivering this much mail, requires managing almost 800,000 employees and contractors, 38,000 facilities and 214,000 vehicles. Managing 214,000 vehicles to deliver an abundance of mail, it is no wonder that accidents happen but many can be avoided. According to www. usps. com, in 2005, the Postal Service incurred $49 million for traffic accidents and in 2006 reported 100,000 motor vehicle accidents. How can the United States Postal Service reduce the annual number of motor vehicle accidents thus saving money? The three options to address the issue of reducing the amount of motor vehicle accidents per year are as illustrated below. One option is to offer an accident-free incentive plan to drivers. Regardless of fault, if a driver remains accident-free during the course of a year, they will receive a bonus. The bonus amount will fluxuate each year depending on the dollar amount saved on accident reductions that year. So for example, if the Postal Service saves $10 million in 2007, the bonus amount would be a certain percentage of the $10 million. Another option is to offer annual driver training. Each year, drivers would have to attend a drivers training in-service in order to continue driving a motor vehicle for the Postal Service. The in-service would be a hands-on training session where the drivers would need to pass a road course. Lastly, the Postal Service can execute a more stringent driving record policy. Upon hire, the candidate would need to provide a certified driving record as a condition of employment. On an ongoing basis, the Postal Service would run annual driving record checks. If any new traffic violations appear, depending on the severity of the violation, the employee would be transferred to a position that does not require driving or their employment would be separated. The time it would take to implement the accident-free incentive option would be 6-12 months. The policy would need to be developed and approved, then an effective date would need to be determined, it could be the first of the year or the beginning of the fiscal year for the Postal Service. The cost and ease of implementation would be fairly straightforward, just the cost and resources utilized to develop the policy. The annual bonus payout wouldn’t be determined until the savings from the year is figured out. Once the savings is figured out, the bonus would be a percentage of that amount and of course, each year that amount would vary. Having an incentive for drivers to take the time and think about their actions while driving, could result in a high return on investment for the Postal Service. If traffic accidents decrease even the slightest bit, the cost savings could be hundreds of thousands of dollars. The time and cost to implement the annual drivers training option would be more lengthy and expensive. The Postal Service would need to locate a facility in each state to hold the driver training and hire qualified trainers. Providing more intensive driver training could also result in decreased traffic accidents for the Postal Service. The problem with this option is not only is it costly, employees may not take the training seriously. There have been many trainings that I have attended where employees tend to goof-off and not take it as seriously as they should. The last option regarding implementing driving record checks would be relatively inexpensive. Upon hire, the candidate would absorb the initial cost of obtaining their driving record but going forward on annual basis, the Postal Service would be responsible for the cost. A driving record costs around $10. 00 and with an estimated 214,000 drivers, the annual cost would be around $2,140,000. This option seems costly; however, if the traffic accidents decrease as a result of the checks, the amount of money saved would more than the Postal Service pays for the driving record checks. To conclude, the option I think would be best is the accident-free driver’s incentive plan. When a company offers an incentive to earn more money, employees seem to respond. Not only will employees take this option seriously, the Postal Service would see a dramatic decrease in traffic accidents. By putting the onus on employees and providing them a bonus opportunity they are more likely to make better decisions when driving. Source: www. usps. com OptionsCriteria 1Criteria 2Criteria 3Criteria 4 Time to implementCostEase of ImplementationReturn on Investment Accident-free incentive plan6-12 monthsVaries depending on cost savings on accidentsRelatively easy-policy development and researchPotentially high-money talks to employees Annual Driver TrainingMore lengthyExpensive-need to buy/rent land and/or building plus equipment, trainer, etc. DifficultPotentially low-employees may not take training as seriously More stringent driving record checksImmediate~$2-3 million per yearEasyUnknown-Could lose employees due to results of check

My mother tongue Essay Example | Topics and Well Written Essays - 500 words - 1

My mother tongue - Essay Example to learn that one’s native dialect forms a foundation for understanding other languages, but it is also difficult communicate when outside the cultural setting within which it is normally spoken. What’s more, I strongly believe that our cultures, family members, and peers influenced our mother tongue most. My mother tongue is Chinese. Regardless of the language I speak presently, I have spoken Chinese for my whole life. As such, I knew Chinese and English are totally different in some ways. For example, in terms of â€Å"Though†, Chinese grammar said you must have a transition â€Å"but† after words like though/although/even though. However, in English, it doesn’t, it’s wrong if we add â€Å"but† in the sentence. Well, my culture influenced me a lot in that way so that when I first came to United States 3 years ago, I kept making this mistake. Additionally, Chinese culture has one tense, what we did is just simply add a time period before sentence started. For instance, when we want to talk about something in the past, we just add â€Å"in the past† before the whole statement, followed by a comma, making all the succeeding words to be in the past tense. If we need to end that past tense, we simply add another transition word. However, in Engli sh, I came to learn that sentences could not be outlined like that. Instead, we should use past tense when talking about something in the past and use the future tense when something is about in the future. To that effect, my Chinese culture has influenced my grammar so much that I sometimes keep making mistakes when differentiating tenses. These examples show that, even though all languages are supposed to make communication between people easy, they can differ based on the cultural environments where they are used. My family and peers were the primary influence to my mother tongue as I grew up. As far as I remember, People who live in Zhejiang Province like me, find it hard to pronounce the letter â€Å"R† in Chinese

Analysis of Jon Krakauer's Into the Wild Essay Example | Topics and Well Written Essays - 1750 words

Analysis of Jon Krakauer's Into the Wild - Essay Example These privileges include a loving family, a college degree, a car that he adored as well as money worth $25,000 in his savings account (Krakauer 6). This spurs the question as to why and how would such a young man shut all contact with his parents and family, abandon his vehicle, give out all his money, and leave to spend the next two years as a lonely and homeless drifter. Prior to all this prestige, Chris abandons them, and ventures into the unknown world to look for the rare adventurous life without fully planning and preparing for it. This paper will specifically outline how the young man bearing the name Chris McCandless related with nature during his adventures especially in the wilderness and how the nature treated him back. Chris's McCandless relationship with nature as presented in the film Alaska has long been a magnet that attracts dreamers and misfits, and people who think that their miserable shortcomings will be patched up by wild adventure. Chris experienced the same i llusion because he believed that the wilderness was the best destination. McCandless saw the wilderness as a place free from modern society and its evils as well as a purer state where he could find his identity, and be completely free (Krakauer 13). However, it is not true that the real experience of day-to-day living in the wilderness is as real as Chris and others like him to imagine. The unreality of the wild escapades is shown by Chris’s relationship with nature, which turned out to be unpredictable because at one time the nature seemed very soothing while at other times the same nature was cruel. In the beginning of his adventure, nature attracted McCandless with rare relaxation when he came across natural thermal pools on the Alaskan Highway. Chris bathed in the soothing water and rested in this particular destination as he pondered his next move (Krakauer 27). On the third day, nature presented Chris with the unexpected by offering him a friend named Alex who too was attracted by the pool that had become Chris’s companion for the few days that Chris had remained in the pool next to the highway. However, nature’s reality began to bite as McCandless spent a lot of time trying to find food to keep his soul alive so that he had time to consciously appreciate the wilderness and its adventures as anticipated before. The lack of food depicts itself through his written journal which consists of lists of the food that he found and ate every day. For a period of six weeks, Chris feasted regularly on spruce grouse, squirrel, duck, goose, and porcupine. He survived by fate because he had to try all means to hunt in order to get food, and the hunting task in itself was a tedious experience that exhausted Chris (Krakauer 86). Prior to food and hunting, nature did not offer Chris the desired satisfaction because he walked for more than five hundred miles towards the tidewater, but later reconsidered his plans and came back to where he had spotted the bus and settled there. Surprisingly, Chris’s settlement was not for long because a few weeks later, he changed his mind and decided to go elsewhere. However, the unpredicted nature was at it again and Chris’s journey was cut short by the flooded river (Krakauer 245). He was a weak swimmer and all he could do was turn back to his unsatisfying environment, and unwillingly Chris had to obey nature by turning back to his bus that had become his home. The reason why Chris seems dissatisfied with nature is because he

Inflation Essay Example | Topics and Well Written Essays - 1750 words

Inflation - Essay Example It’s a change expressed in percentage and compared over a time period. Economists have defined inflation as the sustained general increase in the price of goods and services1. When the prices goes up more money can only pay for fewer goods and services and the currency is said to have lost its purchasing power as the medium of exchange as well as the unit of account in an economy. When the prices goes up the situation is said to be price inflation while the money is in large supply the situation is referred to as monetary inflation2. Several other concepts are related to inflation such as deflation which refers to a fall in the price levels generally while disinflation refers to a rate decrease in inflation while hyperinflation is when the price increase is beyond control3. A general belief among economist is that inflation is caused by excess money supply in the economy which pushes demand for both goods and services. The measure of inflation is done through rating the increase in prices over a specified period of time. Inflation rate is expressed as a percentage and is calculated by working out the change in the price index and more so the consumer price index4. The price index on itself cannot give the rate of inflation but it becomes useful when calculating the inflation rate. This rate is the percentage change rate of price index over a period of time. To calculate the inflation rate the formula below is used The widely used examples of indices to calculated inflation include consumer price index (CPI) which measures change in prices of goods and services (in a fixed basket) purchased by a consumer5. This fixed basket has goods and services put together and are representative of the economy. The producer price index measures price change on average as received by domestic producers. It measures the price paid by producers. It differs from the CPIs in that

Psychology of Performance research about my next project Term Paper

Psychology of Performance research about my next project - Term Paper Example After long wanderings Charles returns to the coop just to learn painful truth- dead chickens were infected with bird flu and were killed by the elder and the cow to prevent contamination. Emma knew everything and also wanted to save the lives in the coop. Charles becomes involved into a process of birds â€Å"saving† by killing those which caught the flu but fails to kill his friend Marcy. Finally all chickens and hens die because of the virus and Charles finds out that he has become a main killer himself. The genre can be characterized as adult animation because the scenario is written mostly for the audience older than at least 16-18 year olds. The animation is surreal and mock with main heroes acting like people in the similar to criminal world situations. Obviously, the film incorporates a big quantity of violence and has a plot that is a bit difficult to follow for younger audience. Some details are intentionally shown with attention to injuries and aggression. The film, however, has adult sarcasm which can be understood by the auditory with good sense of humor. The animation also explores some adult social and philosophical issues with major hero dealing with the difficult choice. The audience might mostly consist of men probably because the animation does not have many female characters and any typical attractions for women such as romantic story. The only â€Å"woman† in a film also does not have a good reputation which shows that the world described is a â€Å"men`s world†. However, Emma, the only hen, is shown as brave, loyal, and decisive who can be appreciated by more women nowadays. As the animation is full of scenes of aggression and risky behaviors the film must evoke anxiety in audience first of all. However, taking into account that it is still looks a bit ironical to observe hens and chickens acting like criminals, this emotion can be mixed with amusement and irony. In some cases the

Case Study Example | Topics and Well Written Essays - 1500 words - 2

Case Study Example This person has been found to be an average performer in the company. If this person gets promoted, then this would mark his last promotion before retirement. The last candidate is Quang Yeh, who has been a brilliant student in her class and is associated for almost three years with the company. This person has been found to be very ambitious and is a target oriented person who goes to any extent to meet her set goals. She is also a sincere and efficient employee and makes a point to attain her set goals at any cost. Roy and Quang were preferred by many employees as the most eligible person to get promoted and were found to have personal ties with many powerful people within the organization. On the other hand, Lael was very closely attached with Liz’s daughter, this was again creating a mental block for Lael to take a decision. Lael could not understand which person she should recommend for promotion. She was very confused and could not identify the right person who should be promoted and would be the ideal person for a higher position in the organization. Liz, Roy and Quang are three candidates who are qualifying for the higher managerial position in the organization. All the candidates are being backed by higher authorities in the organization. In support of Roy, one of the senor manager’s of the organization told Lael that â€Å"Roy has been with us a long time. He has done many good things for the company, sacrificing not only himself but also his family. I really hope that you can see your way to promoting him. It would be a favor to me that I wouldn’t forget.† (OLS 263: Ethical Decisions in Leadership Mid-Term Case Study: â€Å"An Ethical Dilemma†, n.d.). This statement shows that this manager wants Roy to get promoted and is trying to influence Lael so that Lael recommends Roy for being promoted. On the other hand, a top management personnel

Review of the Strategic Situation of Air Asia X Essay

Review of the Strategic Situation of Air Asia X - Essay Example The essay "Review of the Strategic Situation of Air Asia X" presents a review of the strategic situation of Air Asia X based on the case study â€Å"AirAsia X: Can the low-cost model go long haul?†. This essay also examines AirAsia X’s business environment, analyses AirAsiaX’s current strategy and appraises the strategy. The airline industry in Malaysia is highly developed. The state has emphasized on the industry’s infrastructure so that the services provided in the industry are kept at high quality. The airline industry in Malaysia is a close industry; there are only two competitors AirAsia X and the Malaysian Airline System. Since 2011, efforts have started for ‘a share swap’ between the two firms. The Chief Executive of Air Asia Group would acquire the 20% of the shares of MAS. The terms of this agreement have not been verified by both parties. In the beginning of 2012, the Maybank Investment Bank warned that the country’s airline industry should expect to face strong turbulences due to the recession developed in West. Since 2011, a decline in the industry’s profits has appeared, a trend that leads to concerns about the industry’s prospects in the future. In June 2012 IATA stated that the profits of the global airline industry for 2012 would be expected to be significantly reduced due to the increase in the price of oil and the debt crisis in the European Union. One of the most known frameworks for the analysis of a firm’s strategic decisions is the Five Forces model of Porter.

Economic Determinants of Higher Education Demand in the UK Assignment

Economic Determinants of Higher Education Demand in the UK - Assignment Example Advancement of new technologies and globalization has created complex high competitive environments in businesses. Thus, contemporary graduates commonly find occupations as programmers, journalists, primary school teachers, marketers, and retail managers. Higher education sector not only contributes to the development of country’s human resource, but also it provides a profitable business venture and a prominent source of export income to the UK (Universities UK, 2011). Therefore investigating the determinants of the demand in this sector can be beneficial to country’s economic growth. This study is focused on identifying the impact of students’ demographic characteristics on demand for higher education. It also examines the types of occupations in which graduates are significantly employed. The higher education sector in the UK comprises of universities, university colleges, specialist higher education institutions, and other higher education colleges. According to the statistics, there are 115 universities and 50 other higher education institutions in the UK. The demand for higher education derives from labor markets in UK, EU countries, and non-EU countries. The United Kingdom has a competitive advantage in providing higher education to the world due to its global reputation, elite higher education brands, historical trade and political links, the popularity of the English language and culture, and post-study employment prospects (Universities UK, 2012). These can be considered as â€Å"pull† factors (Mazzarol & Soutar, 2002). There are also â€Å"push† factors contributing to the growth of this sector. The push factors are largely generated based on the socio-political environments in the home countries of international students (Mazzarol & Soutar, 2002). Thus, changes occurring in those countries can affect the growth of higher education sector in the UK.  

Drinking Water Quality Assignment Example | Topics and Well Written Essays - 1000 words

Drinking Water Quality - Assignment Example From this discussion it is clear that water quality is very important to humanity as well as the survival of other species. First of all, portable water is highly scarce. More crucially, only 3% of the world’s water is safe for drinking and 2% of this water is found ice and glaciers. Therefore, it is only 1% of the world’s water that is actually available for drinking. This is the reason why water quality is an important topic to many people. Water is very important to the daily life of a human being. Water is an integral part of most items we purchase and consume each day. This includes the various foods and drinks. Quality drinking water is important to human health and the general well-being. Water is also used throughout our homes for purposes of cooking, bathing, cleaning, laundry, watering plants and a many other purposes.This study highlights that human activities also have a high influence on water quality. Water pollution due to human as well as industrial acti vities have led to some devastating effects on the whole ecosystem. Developing countries are struggling with intestinal diseases while the developed ones face eutrophication. It is clear that although there may be an adequate supply of water, the unsuitable quality of this water is likely to limit its use. Therefore, we should avoid engaging in activities that pose a challenge to water quality. The hypothesis that guided this study is that Sharjah tap water has less than 500ml/L TDS.

Country Living Versus City Living Essay Example for Free

Country Living Versus City Living Essay Since every person is unique they tend to live in different places depending on their taste. Some people prefer to live in big cities while some prefer countries. The bustling city is alive. The stimulation of crowds and traffic generate energy that challenges the human spirit. Perhaps that is why the city dweller reflects the image of an angry, stressed and unfriendly person. Even in Mongolia city dwellers are more stressed than country dwellers. People say life in the country is healthier Life in the city is challenging. Shopping is convenient everywhere you go you will easily find big and convenient stores. The presence of public transportation reduces the demand for private transportation which is the source of traffic gem. But there are a lot of facilities where you can spend you free time; cinemas, drama theatres, ski resorts etc. We have to remember that city life costs high and gives you much stress. Worst of all, the most expensive component of life in the city is the toll it takes on your body through stress. Also in big cities the air is not healthy. Smokes that go from massive number of cars and factors threaten our health. Another disadvantage of city is crime. Many people become the victims of crime and again they get stressed. Peaceful is the most succinct description of the country. The night is quiet the air is fresh, no bustle and hustle†¦ No heavy traffic, no sirens, no rush of the madding crowd. Life is simple and calming. Food is organic. In Mongolian country everyone knows each other and is very friendly. The country offers advantages of being unstressed. You don’t have to scared of robbers and pickpockets. You can just feel the fresh air and walk slowly. People who live in the city and country share many common lifestyle fundamentals such as jobs, commuting, and safety. You don’t need much money while you are in the country. But there are some disadvantages of living in the country. There are not many shopping centers, if you are a shopaholic you will be upset in the country. Also there are not many big facilities. Urban areas respond to emergency situations more efficiently. If to choose from these 2 life styles I would choose city living because I was born in the city and grew up here. Hustle and bustle seem close to me. Big  cities have a larger tax base which allocates more resources to public safety and health agencies such as police, firefighters, and ambulances. There are big department stores where you can buy everything you want. Although some people in cities are stressed and unfriendly city is a succinct place to have fun.

Icici Bank Is The Second Largest Bank Marketing Essay

Icici Bank Is The Second Largest Bank Marketing Essay In my term paper I had to discuss 7ps of ICICI bank. 7ps means what the marketing mix they used for promoting their products. It is usually a strategies used by icici bank for promoting their products, or we can say that for promoting their sales. As we know ICICI (Industrial Credit and Investment Corporation of India) is largest private sector bank by market capitalization and second largest overall in term off assets. The growth of the ICICI over the years has proved repeatedly the ability of the institution in adopting new technologies and products. It is through its ability to nourish new products and services that the institution has become a household name in a very short span of time.  ICICI Bank decided to target Indias burgeoning middle class and corporates by offering a high level of customer service and efficiency that rivaled the foreign banks, on a much larger scale, at a lower cost. ICICI offer very services which is very good in comparison to other banks. Credit cards services of ICICI bank are also very good as comparison of other banks. In my term paper I also compare ICICI with HDFC and AXIS bank. INTRODUCTION TO ICICI BANK: ICICI Bank  (Industrial Credit and Investment Corporation of India) is  Indias largest  private sector  bank  by market capitalisation  and second largest overall in terms of assets. Total assets of Rs. 3,562.28 billion (US$ 77 billion) at December 31, 2009 and profit after tax Rs. 30.19 billion (US$ 648.8 million) for the nine months ended December 31, 2009. The Bank also has a network of 1,700+ branches (as on 31 March, 2010) and about 4,721 ATMs in India and presence in 18 countries, as well as some 24 million customers (at the end of July 2007). ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and specialised subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. ICICI Bank is also the largest issuer of credit cards in India. ICICI Bank has got its equity shares listed on the stock exchanges at  Kolkata  and  Vadodara,  Mumbai  and the  National Stock Exchange of India Limited, and its  ADRs  on the  New York Stock Exchange  (NYSE). The Bank is expanding in overseas markets and has the largest international balance sheet among Indian banks. ICICI Bank now has wholly-owned subsidiaries, branches and representatives offices in 18 countries, including an offshore unit in Mumbai. This includes wholly owned subsidiaries in Canada, Russia and the UK, offshore banking units in Bahrain and Singapore, an advisory branch in Dubai, branches in Belgium, Hong Kong and Sri Lanka, and representative offices in Bangladesh, China, Malaysia, Indonesia, South Africa, Thailand, the United Arab Emirates and USA. Overseas, the Bank is targeting the NRI (Non-Resident Indian) population in particular. ICICI reported a 1.15% rise in net profit to Rs. 1,014.21 crore on a 1.29% increase in total income to Rs. 9,712.31 crore in Q2 September 2008 over Q2 September 2007. The banks current and savings account (CASA) ratio increased to 30% in 2008 from 25% in 2007. Sensing an untapped opportunity, ICICI Bank decided to target Indias burgeoning middle class and corporates by offering a high level of customer service and efficiency that rivalled the foreign banks, on a much larger scale, at a lower cost. ICICI has around 27 subsidiaries. Of course, the most prominent and most successful among them is the ICICI bank.ICICI Bank is one of the  Big Four Banks  of India with  State Bank of India,  Axis Bank  and  HDFC Bank. 7 PS OF ICICI BANK PRODUCT MIX 1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings banking at your doorstep. Savings Account: ICICI Bank offers a power packed Savings Account with a host of convenient features and banking channels to transact through. Senior Citizen Services: The Senior Citizen Services from ICICI Bank has several advantages that are tailored to bring more convenience and enjoyment in your life. Young Stars: Its really important to help children learn the value of finances and money management at an early age. Banking is a serious business, but we make banking a pleasure and at the same time children learn how to manage their personal finances. Fixed Deposits: Safety, Flexibility, Liquidity and Returns!!!! A combination of unbeatable features of the Fixed Deposit from ICICI Bank. Recurring Deposits: Through ICICI Bank Recurring Deposit you can invest small amounts of money every month that ends up with a large saving on maturity. So you enjoy twin advantages- affordability and higher earnings. Roaming Current Account: Only Roaming Current Account from ICICI Bank travels the distance with your business. You can access your accounts at over 500 networked branches across the country. Bank @ Campus: Thanks to [emailprotected], child can now surf the Net and access all the details of his / her account at the click of a mouse! No need to visit the bank branch at all. ICICI Bank Salary Account: is a benefit-rich payroll account for Employers and Employees. As an organization, you can opt for our Salary Accounts to enable easy disbursements of salaries and enjoy numerous other benefits too. 2. INVESTMENTS Along with Deposit products and Loan offerings, ICICI Bank assists you to manage your finances by providing various investment options such as: ICICI Bank Tax Saving Bonds Government of India Bonds Investment in Mutual Funds Initial Public Offers by Corporate Investment in Pure Gold Foreign Exchange Services Senior Citizens Savings Scheme, 2004 3. ANYWHERE BANKING ICICI Bank is the second largest bank in the country. It services a customer base of more than 5 million customer accounts through a multi-channel access network. This includes more than 500 branches and extension counters, over 1800 ATMs, Call Centre and Internet Banking. Thus, one can access the various services ICICI Bank has to offer at anytime, anywhere and from anyplace. 4. LOAN a) Home Loans b) Personal Loans c) Car Loans d) Two Wheeler Loans e) Commercial Vehicle Loans f) Loans against Securities g) Farm Equipment Loans h) Construction Equipment Loans i) Office Equipment Loans j) Medical Equipment Loans 5. CARDS a) Credit Card b) Debit cum ATM Card c) Travel Card d) VBV (VERIFY BY VISA): Verified by Visa (VBV)  is a new service from VISA that lets us shop securely online with our existing Visa  Credit card. Usable only on Verified by Visa sites, this service through a simple checkout process, confirms our identity when we make purchases. e) Master Card Securecode: MasterCard ®Ã‚  SecureCodeà ¢Ã¢â‚¬Å¾Ã‚ ¢Ã‚  is an easy to use, secured online payment service from ICICI Bank that lets you shop securely online with your existing ICICI Bank MasterCard ®Ã‚  Credit Card. This service through a simple checkout process, confirms your identity when you make purchases on the Internet. f) American express card: With ICICI Bank American Express Credit Card just shop online as you normally would and then enter your correct card information and billing address. We would validate the billing address that we provide with our records and authenticate our transaction. Its that simple and helps in safeguarding our online transaction.If we are unsure what is our billing address on record with us, simply call our 24-hour Customer Care numbers given on the back of the card for a quick check. 6. DEMAT SERVICES ICICI Bank Demat Services boasts of an ever-growing customer base of over 7 lacs account holders. In their continuous endeavor to offer best of the class services to our customers we offer the following features: Digitally signed transaction statement by e-mail. Corporate benefit tracking. e-Instruction facility facility to transfer securities 24 hours a day, 7 days a week through Internet Interactive Voice Response (IVR) at a lower cost. Dedicated specially trained customer care executives at their call centre, to handle all queries. 7. MOBILE BANKING With ICICI Bank, banking is no longer what it used to be. ICICI Bank offers Mobile Banking facility to all its Bank, Credit Card and Demat customers. ICICI Bank Mobile Banking enables you to bank while being on the move. 8. NRI SERVICES ONLINE MONEY TRANSFER facility available to NRIs worldwide through www.money2India.com at the click of a button! Benefits: FREE Money transfers into accounts with over 30 banks in India Demand Drafts issued and payable at over 1250 locations in India ONLINE Tracking of the status of your funds SUPERIOR Exchange rates OFFLINE MONEY TRANSFER facility is also available across geographies through our local branches and in association with partner banks/ exchange houses. PRICING MIX The pricing decisions or the decisions related to interest and fee or commission charged by ICICI are found instrumental in motivating or influencing the target market. The RBI and the IBA are concerned with regulations. The rate of interest is regulated by the RBI and other charges are controlled by IBA. The pricing policy of a bank is considered important for raising the number of customers vis-à  -vis the accretion of deposits. Also the quality of service provided has direct relationship with the fees charged. Thus while deciding the price mix customer services rank the top position. The ICICI bank has to frame two- fold strategies. First, the strategy is concerned with interest and fee charged and the second strategy is related to the interest paid. Since both the strategies throw a vice- versa impact, it is important that ICICI bank attempt to establish a correlation between two. It is essential that both the buyers as well as the sellers have feeling of winning. Pricing ICICI Bank Products Starts With Three Basic Questions. 1. What rate does the bank need to meet its financial objectives? The answer is, it depends. Some considerations for loan and deposit pricing are: ROA or ROE objectives Related income taxes Earning assets to total assets Equity-to-asset ratio Cost to service earning assets being funded or deposits funding an earning asset Pricing for the activities and risks associated with the product Rate tiers based on product balances Asset and liability mix Another element to consider in the pricing of earning assets is the risk of loss. Most notably, this is relevant in loan pricing. Many banks assign a risk weighting to individual loans over a certain size or based on loan type and assign a credit risk charge based on those ratings. Customer relationships are difficult to assign a value to in the pricing process. Customers will generally press for some price concessions in consideration of other relationships they have with the bank. Asset and liability mix also impacts pricing results. Generally speaking, banks operating with higher loan-to-asset ratios are able to afford to pay more for deposits. Likewise, banks can afford to be more competitive on certain deposit products if they have fewer maturities in a particular timeframe or less total outstanding balances in a product line. 2. What is the market rate for the core product? Customers have more distribution channels available to them today than at any other point in history. In the past 10 years, the number of bank locations has increased 20%. Of course, there are the mortgage bankers, the Internet, and a host of other financial service providers competing for your customers loan and deposit business. The point is, the competitive marketplace always ensures that if a financial institution is charging too much for loans or paying too little for deposits, its share of the market will likely dwindle as existing and prospective customers find alternative providers. You can do all the math you want to determine required pricing points, but if your pricing is uncompetitive, your market share will shrink. 3. What would the bank have to do to sales and operations to make its rates the most competitive in its market? Pricing is a key issue for the associates who sell bank products to your customers. The fact is, lenders want the lowest rates, and people dealing with depositors want to pay the highest rates. You need the right balance of fee income, strategies to reduce operating costs, and a healthy asset and liability mix to change your required pricing. PLACE This component of marketing mix is related to the offering of services. The services are sold through the branches. The 2 important decision making areas are: making available the promised services to the ultimate users and selecting a suitable place for bank branches. The number of branches OF ICICI: 1900 in India and 33 in Mumbai. What attract peoples for choosing ICICI? The selection of a suitable place for the establishment of a branch is significant with the view point of making place accessible. The safety and security provisions a Convenient to both the parties, such as the users and the bankers Infrastructure facility Near to station and located on s. v. road well crowded area. Market coverage PROMOTION MIX Advertising: Television, radio, movies, theatres Print media: hoardings, newspaper, magazines Publicity: road shows, campus visits, sandwich man, Sponsorship Sales promotion: gifts, discount and commission, incentives, etc. Personal selling: Cross-sale (selling at competitors place),personalized service Telemarketing: ICICI one source Call center (mind space) PROCESS Flow of activities: all the major activities of ICICI banks follow RBI guidelines. There has to be adherence to certain rules and principles in the banking operations. The activities have been segregated into various departments accordingly. Standardization: ICICI bank has got standardized procedures got typical transactions. In fact not only all the branches of a single-bank, but all the banks have some standardization in them. This is because of the rules they are subject to. Besides this, each of the banks has its standard forms, documentations etc. Standardization saves a lot of time behind individual transaction. Customization: There are specialty counters at each branch to deal with customers of a particular scheme. Besides this the customers can select their deposit period among the available alternatives. Number of steps: numbers of steps are usually specified and a specific pattern is followed to minimize time taken. Simplicity: in ICICI banks various functions are segregated. Separate counters exist with clear indication. Thus a customer wanting to deposit money goes to deposits counter and does not mingle elsewhere. This makes procedures not only simple but consume less time. Besides instruction boards in national boards in national and regional language help the customers further. Customer involvement: ATM does not involve any bank employees. Besides, during usual bank transactions, there is definite customer involvement at some or the other place because of the money matters and signature requires. PHYSICAL EVIDENCES Physical evidence is the material part of a service. Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. There are many examples of physical evidence, including some of the following: Internet/web pages Paperwork Brochures Furnishings Business cards The building itself (such as prestigious offices or scenic headquarters) The physical evidences also include signage, reports, punch lines, other tangibles, employees dress code etc. Signage: each and every bank has its logo by which a person can identify the company. Thus such signages are significant for creating visualization and corporate identity. Financial reports: The Companys financial reports are issued to the customers to emphasis or credibility. Tangibles: bank gives pens, writing pads to the internal customers. Even the passbooks, chequebooks, etc reduce the inherent intangibility of services. Punch lines: punch lines or the corporate statement depict the philosophy and attitude of the bank. Banks have influential punch lines to attract the customers. Employees dress code: ICICI bank follows a dress code for their internal customers. This helps the customers to feel the ease and comfort. THE PEOPLE All people directly or indirectly involved in the consumption of banking services are an important part of the extended marketing mix. Knowledge Workers, Employees, Management and other Consumers often add significant value to the total product or service offering. It is the employees of a bank which represent the organisation to its customers. In a bank organization, employees are essentially the contact personnel with customer. Therefore, an employee plays an important role in the marketing operations of a service organisation. To realize its potential in bank marketing, ICICI become conscious in its potential in internal marketing the attraction, development, motivation and retention of qualified employee-customers through need meeting job-products. Internal marketing paves way for external marketing of services. In internal marketing a variety of activities are used internally in an active, marketing like manner and in a coordinated way. The starting point in internal marketing is that the employees are the first internal market for the organization. The basic objective of internal marketing is to develop motivated and customer conscious employees. A service company can be only as good as its people. A service is a performance and it is usually difficult to separate the performance from the people. If the people dont meet customers expectations, then neither does the service. Therefore, investing in people quality in service business means investing in product quality. COMPARISON OF ICICI WITH OTHER BANKS: ICICI bank market capitalization is more then other banks. It has market capitalization is 105,709.63 cr, while HDFC is 91,326.65 cr and AXIS bank is 91,326.65 cr. ICICI has net interest income is 25,706.93 cr, which is higher then other banks. While net interest income of HDFC is 16,172.91 cr and AXIS bank is 11,638.02 cr. Net profit of ICICI bank is 4,024.98 cr, which is again higher then other banks. While net profit of HDFC is 2,948.69 cr and AXIS bank net profit is 2,514.53 cr. Total assets of ICICI bank are 379,300.96 cr, which is higher then other banks. While total assets of HDFC bank is 183,270.78 cr and total assets of AXIS bank is 147,722.06 cr. ICICI banks headquarters in Mumbai is vary huge, then other bank headquarters. In the past two years, the bank has spent Rs 185 crore on advertising and publicity (In comparison, HDFC has spent Rs 100 crore). HDFC Banks retail deposits are about Rs 23,000 crore (Rs 230 billion). Even in home loans, ICICI Bank commands 30 per cent of the market, having eaten into housing finance pioneer, HDFCs share. ICICI Bank has issued 3 million credit cards that is more than twice the number of HDFC Banks credit card users. However, industry observers point out that ICICI Banks effective users for credit cards may not be high. As a result of its perceptive branch strategy, ICICI Bank has acquired more than five million internet, mobile and telephone banking customers, i.e. much greater then HDFC and AXIS bank. ICICI strategy for promotion of financial inclusion: ICICI Bank has taken up specific initiatives to ramp up financial literacy as well as intermediation to the underserved and under banked segments in both rural and urban areas. ICICI Banks financial intermediation models, both through the microfinance institutions and business correspondents have been designed to build a repository of information with regard to financial behaviour of the customers. ICICI Banks Financial Intermediation Models: With focus on low-income segments, ICICI Bank has come up with innovative delivery channels: Microfinance ICICI Bank works closely with MFIs and NGOs to adapt its products to suit consumer needs. Two innovative models have helped achieve scale in serving the low-income household: a) Partnership Model being implemented with NGOs and MFIs: Under this model ICICI Bank forges an alliance with existing MFIs wherein the MFI undertakes the promotional role of identifying, training and promoting the micro-finance clients and the ICICI Bank finances the clients directly on the recommendation of the MFI, so the customer and portfolio resides in the Banks book. b) Securitisation of Portfolios of MFIs: Under this model ICICI Bank buys out portfolios from MFIs. The MFI continues to service the clients and acts as the collection agent. Here again, the MFI shares the credit risk with the Bank. A variant of the securitisation model is on-tap securitisation, wherein the MFI receives an advance purchase consideration to create a portfolio of loans that could then be periodically sold to ICICI Bank. Technology The Bank has been actively looking at technology solutions to scale up the micro finance portfolio. Further, the Bank has been considering adopting a Core Banking System (CBS) for managing the loan portfolio generated under the partnership model. In this regard, the Bank has found an able partner in FINO to provide technology solutions to the micro finance sector. The technology solution comprises of core banking and smart card systems. In light of the technology solutions available through FINO, the Bank has designed a new process for delivering loans under the partnership model. Some of the key aspects where a strong technology platform will add value to the micro finance operations include reduction in transaction cost; better data management and reporting capacities and capability to interface with multiple peripherals, etc. This will also enable enhanced disclosure and transparency in the operations of MFIs, setting a platform for robust securitisation / buyout opportunities to meet the priority sector lending objectives of the regulator. Business Correspondent In line with the RBI guidelines ICICI Bank employs Business Correspondent (BC) model to extend financial services, especially the much-needed savings services to rural customers. In the pilot stage, the transactions by BC are being done with the help of an e-Passbook and an Authentication Device (AD). The e-Passbook can display and store the customer KYC information, customer account details and the transactions in each account. It also has a unique feature of biometric authentication by the way of fingerprints, thereby mitigating the risk related to PIN (Personal Identification Number) in the rural scenario. ADs provide Customer interface with user-friendly menu options, enabling transactions. An authorized operator is enrolled by capturing the fingerprints of all the 10 fingers to mitigate fraud risk, can operate each AD. The transaction is recorded on the AD, which at specific intervals would be uploaded and updated in the Banks system through a normal telephone line, which is a widely available infrastructure even in remote rural areas. Further connectivity through GSM and CDA would also be made possible to ensure that the transaction details are updated in the Banks system at higher frequency. Multiple products ICICI Bank offers a complete suite of products and services to meet the individual financial requirements of customer segments. Savings, investments and insurance products are made available to its rural and agri customer base. The Bank also offers microfinance services to low-income households and crop loans, farm equipment loans, commodity based loans to farmers. Hybrid channels ICICI Bank employs delivery channels backed by technological innovations to achieve scale and outreach in a sustainable manner. The Banks channel architecture includes branch and non-branch channels. Branches act as a business hub providing banking services on the one hand, while facilitating the fulfilment of products that have been sourced by the business facilitators and business correspondents. Non-branch channels are of two types, business facilitators and business correspondents.